After launching Sprites online campaign, softdrinks major Coca-Cola is looking at leveraging the power of mobiles and the Internet to promote its brands like Limca and Fanta.
Digital space, which includes the mobile and the Internet platform, has a huge potential and we plan to leverage the medium in gaining more young consumers.
India has over 60 million Internet users and most of them are young. So getting onto the online space will accelerate our reach and growth.
Tweet